Mission


“Every day, every minute, in all parts of the world, millions of children are sexually abused. It’s our responsibility as adults to end these crimes”

Change Attitude uses culture as a tool to create strong and evocative expressions to raise awareness and increase people’s commitment to initiate mobilization to end sexualized violence. We believe in touching souls to move people to action.

We operate globally focusing on creating film, theaters and games to be used by established children’s rights organizations, professionals working with or for children, as well as children and the general public. Our work is based on the Convention on the Rights of the Child and it’s Optional Protocol on the sale of children, child prostitution and child pornography

Our vision is a world of zero tolerance for sexualized violence against children.

Strategy


Change Attitude works through independently created projects, and in collaboration with organizations, institutions, authorities and business corporations.

We work with world-renowned artists and producers to create advocacy projects for children’s rights organizations, professionals working with or for children as well as the general public. We also create projects with and for children with the aim to help amplify children’s voices and to bridge over communicative difficulties between children and adults.

We actively seek new forms of collaboration and continuously work on building venues where creative ideas and expertise can be used in conjunction to mobilize the strongest possible impact for a world free from sexualized violence against children.

United action between all sectors in society, on all levels, using all available strategies and methods are of essential importance.

United Nations 2030 Agenda for Sustainable Development, Target 16.2 states “End abuse, exploitation, trafficking and all forms of violence against and torture of children”.

Millions of children are sexually abused, children are trafficked to meet the demand of perpetrators and the abuse is documented and shared over the Internet. This occurs every day and all over the world. Despite international, regional and national efforts there are no signs the crime is decreasing. Most people would agree this violation is the worst imaginable. Paradoxically, silence still prevails.

Break the Silence is a unique project bringing four Cannes-awarded film directors from four different continents together aiming to highlight sexualized violence against children. A tutorial is developed and included in the distribution of the films focusing on encouraging a discussion, give an incentive to change and advise about positive actions. Follow on Facebook.


Millions of children are sexually abused, children are trafficked to meet the demand of perpetrators and the abuse is documented and shared over the Internet. This occurs every day and all over the world. Despite international, regional and national efforts there are no signs the crime is decreasing. Most people would agree this violation is the worst imaginable. Paradoxically, silence still prevails.

Break the Silence is a unique project bringing four Cannes-awarded film directors from four different continents together aiming to highlight sexualized violence against children. A tutorial is developed and included in the distribution of the films focusing on encouraging a discussion, give an incentive to change and advise about positive actions. Follow on Facebook.

Watch trailers...

“Break theSilence invites some of the most promising young directors of today to tackle the question of sexual abuse of children using their own voices. The idea of the project is to combine a strong artistic expression with a clear vision for creating social impact on a broader front” –David Herdies, executive producer of the films.

Break the Silence was initiated by Change Attitude. The films are produced by Momento Film and were made possible with the generous support of the Culture Foundation of the Swedish Postcode Lottery.

Madre


  • Simón Mesa Soto examines what consequences the demand for sexual child abuse material might have on economically disadvantaged people in Colombia.

    Sixteen-year-old Andrea lives together with her mother and sister in a socially and economically deprived area in the mountainous region of Medellín in Colombia. She is catching the bus into town to participate in a film casting.

    Winner of Best Short Fiction Film at Festival Internacional del Nuevo Cine Latinoamericano, Habana, Cuba. 2016

    Best international short, Festival Ícaro, Guatemala, 2016

    Winner of Live Action Gold Hugo at Chicago Film Festival 2016

    Nominated best short film at Cannes Court Métrage 2016

    Others about Madre.


Directed by: Simón Mesa Soto • Produced by: David Herdies • Scriptwriter Simón Mesa Soto • Starring: Yurani Anduquia Cortés, María Camila Maldonado, Paulo de Jesús Barros Sousa • Co-producers: Franco Lolli, Capucine Mahé/Evidencia Films • Production manager: Alexander Arbeláez Osorio • Cinematography: Juan Sarmiento G. • Assistant director: Santiago Porras Clavijo • Production design: Tatiana Vera • Sound: Andrés Montaña, Isabel Torres, José Valenzuela • Editing: Gustavo Vasco • Genre: Fiction • With support from: Secretaría de Cultura Ciudadana de la Alcaldía de Medellín, The Culture Foundation of the Swedish Postcode Lottery

Dear Kid


  • Frida Kempff, Sweden, sheds a light on reactions and responses when an adult becomes witness to a possible abusive situation involving a child. Dear Kid revolves around guilt and responsibility.

    During a swimming practice a mother starts to feel uneasy about the coach’s relation to one of the children. But without any proof she faces a dilemma; to make an accusation of the worst kind, or to ignore a child who is possibly getting abused.

    Winner of 1km Film at Stockholm Filmfestival 2016


Directed by: Frida Kempff • Producer: David Herdies • Co-production: Valdes/Eriksdotter, SVT, Film Väst • Cast: Cecilia Milocco, David Ramirez Knezevic, Jonas Brehmer, Miranda Tarschys • Screenplay and dialogue: Frida Kempff • Photography: Sophia Olsson • Sound: Thomas Jæger, Thomas Arent • Art direction: Elle Furudahl • Editing: Erik Andersson • Music: Uno Helmersson • Genre: Fiction • This film was made possible with the support from: The Swedish Film Institute/Andreas Fock, Film Väst/Ami Ekström, SVT/Helena Ingelsten, The Culture Foundation of the Swedish Postcode Lottery

Miles of Sand


  • Sonejuhi Sinha explores sexual and psychological child abuse through the lens of child marriage in a rural community in Rahjastan, India.

    A single mother and her daughter in rural India has to pay a heavy price to repay the mother’s debts.


Directed by: Sonejuhi Sinha • Producer: David Herdies • Scriptwriter: Sonejuhi Sinha • Starring: Tannishtha Chatterjee, Kamakshi Rathore, Anushka Rathore • Co-production: Charlotte Rabate, Shiva Bajpai • Photography: Shane Sigler • Editor: Sonejuhi Sinha • Production design: Mithva Krishen • Costume Design: Guneet Mann • Genre: Fiction • This film was made possible with the support from: Final Cut USA, The Culture Foundation of the Swedish Postcode Lottery

What Remains


  • Anahita Ghazvinizadeh, USA, explores the relation between memory, recollection and abuse. When sexual exploitation from the childhood becomes a silent secret, it turns into a memory that affects a young woman emotionally and mentally as she faces the present.

    After moving from Iran to the US, Leila spends a day at the suburban house of her uncle Reza who she last met 13 years ago as a young girl. Reza, his daughter, and his colleagues get together to welcome Leila.



Directed by: Anahita Ghazvinizadeh • Produced by: David Herdies • Co-produced by: Zoe Sua, Cho/Mass Ornament Films • Starring: Alma Sinai, Farid Kossari, Oliver Shelton, Rodrigo Brum, Kira Sekhar • Screenplay and dialogue: Anahita Ghazvinizadeh • Director of Photography: Yoni Goldstein • Editor: Anahita Ghazvinizadeh • Production Design: Azadeh Gholizadeh • Production Manager: Gin Yu • Art Director Alex Hall • Genre: Fiction • This film was made possible with the support from The Culture Foundation of the Swedish Postcode Lottery

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Watch trailers...

“Break theSilence is a unique project inviting some of the most promising young directors of today to tackle the question of sexual abuse of children using their own voices. The idea of the project is to combine a strong artistic expression with a clear vision for creating social impact on a broader front”, says David Herdies, executive producer of the films.

Break the Silence was initiated by Change Attitude. The films are produced by Momento Film and were made possible with the generous support of the Culture Foundation of the Swedish Postcode Lottery.

Madre


Simón Mesa Soto examines what consequences the demand for sexual child abuse material might have on economically disadvantaged people in Colombia.

Sixteen-year-old Andrea lives together with her mother and sister in a socially and economically deprived area in the mountainous region of Medellín in Colombia. She is catching the bus into town to participate in a film casting.

Winner of Best Short Fiction Film at Festival Internacional del Nuevo Cine Latinoamericano, Habana, Cuba. 2016

Winner of Live Action Gold Hugo at Chicago Film Festival 2016

Best international short, Festival Ícaro, Guatemala, 2016

Nominated best short film at Cannes Court Métrage 2016

Others about Madre.

Directed by: Simón Mesa Soto • Produced by: David Herdies • Scriptwriter Simón Mesa Soto • Starring: Yurani Anduquia Cortés, María Camila Maldonado, Paulo de Jesús Barros Sousa • Co-producers: Franco Lolli, Capucine Mahé/Evidencia Films • Production manager: Alexander Arbeláez Osorio • Cinematography: Juan Sarmiento G. • Assistant director: Santiago Porras Clavijo • Production design: Tatiana Vera • Sound: Andrés Montaña, Isabel Torres, José Valenzuela • Editing: Gustavo Vasco • Genre: Fiction • With support from: Secretaría de Cultura Ciudadana de la Alcaldía de Medellín, The Culture Foundation of the Swedish Postcode Lottery

Dear Kid


Frida Kempff, Sweden, sheds a light on reactions and responses when an adult becomes witness to a possible abusive situation involving a child. Dear Kid revolves around guilt and responsibility.

During a swimming practice a mother starts to feel uneasy about the coach’s relation to one of the children. But without any proof she faces a dilemma; to make an accusation of the worst kind, or to ignore a child who is possibly getting abused.

Directed by: Frida Kempff • Producer: David Herdies • Co-production: Valdes/Eriksdotter, SVT, Film Väst • Cast: Cecilia Milocco, David Ramirez Knezevic, Jonas Brehmer, Miranda Tarschys • Screenplay and dialogue: Frida Kempff • Photography: Sophia Olsson • Sound: Thomas Jæger, Thomas Arent • Art direction: Elle Furudahl • Editing: Erik Andersson • Music: Uno Helmersson • Genre: Fiction • This film was made possible with the support from: The Swedish Film Institute/Andreas Fock, Film Väst/Ami Ekström, SVT/Helena Ingelsten, The Culture Foundation of the Swedish Postcode Lottery

Miles of Sand


Sonejuhi Sinha explores sexual and psychological child abuse through the lens of child marriage in a rural community in Rahjastan, India.

A single mother and her daughter in rural India has to pay a heavy price to repay the mother’s debts.

Directed by: Sonejuhi Sinha • Producer: David Herdies • Scriptwriter: Sonejuhi Sinha • Starring: Tannishtha Chatterjee, Kamakshi Rathore, Anushka Rathore • Co-production: Charlotte Rabate, Shiva Bajpai • Photography: Shane Sigler • Editor: Sonejuhi Sinha • Production design: Mithva Krishen • Costume Design: Guneet Mann • Genre: Fiction • This film was made possible with the support from: Final Cut USA, The Culture Foundation of the Swedish Postcode Lottery

What Remains


Anahita Ghazvinizadeh, USA, explores the relation between memory, recollection and abuse. When sexual exploitation from the childhood becomes a silent secret, it turns into a memory that affects a young woman emotionally and mentally as she faces the present.

After moving from Iran to the US, Leila spends a day at the suburban house of her uncle Reza who she last met 13 years ago as a young girl. Reza, his daughter, and his colleagues get together to welcome Leila.

Directed by: Anahita Ghazvinizadeh • Produced by: David Herdies • Co-produced by: Zoe Sua, Cho/Mass Ornament Films • Starring: Alma Sinai, Farid Kossari, Oliver Shelton, Rodrigo Brum, Kira Sekhar • Screenplay and dialogue: Anahita Ghazvinizadeh • Director of Photography: Yoni Goldstein • Editor: Anahita Ghazvinizadeh • Production Design: Azadeh Gholizadeh • Production Manager: Gin Yu • Art Director Alex Hall • Genre: Fiction • This film was made possible with the support from The Culture Foundation of the Swedish Postcode Lottery

Close


Social media sites, instant messaging apps, and online gaming platforms offers new venues for perpetrators to connect with children. Online interactions may therefore expose children to risks. Given that background we wanted to create a serious game for children addressing the risks of sexualized violence online.

Hidden in the Zoo combines a classic board game, a computer game, and augmented reality (AR) technology. The traditional game board is viewed through a tablet that transfers the basic picture of the board into an exciting 3D world.

Social media sites, instant messaging apps, and online gaming platforms offers new venues for perpetrators to connect with children. Online interactions may therefore expose children to risks. Given that background we wanted to create a tool for children and adults addressing the risks of sexualized violence online.

Hidden in the Zoo combines a classic board game, a computer game, and augmented reality (AR) technology. The traditional game board is viewed through a tablet that transfers the basic picture of the board into an exciting 3D world.


Read more...

The theme is a zoo, where each player first hides a treasure. To get clues about the opponents hiding places luring, tricking and threatening is used. The same methods used by perpetrators online trying to connect with children for the purposes of sexual abuse or sexual exploitation. The game is based on research from authentic chat logs between offenders and children.

Change Attitude is very proud to partner with the University of Skövde on this project. The university of Skövde is the largest and most popular academic institution offering classes in computer game development in Sweden.

“The University of Skövde has unique qualifications for this type of interdisciplinary research projects through our Informatics Research Centre. The project is of great importance to the future well-being of today’s young. We want to raise the awareness of risk behavior and a computer game can be an effective bridge to reach young children”, according to Dr. Ulf Wilhelmsson, senior lecturer in media arts, aesthetics and narration at the university.

Hidden in the Zoo has developed into a fully playable prototype that has been tested by children with promising results. The game has also received positive evaluations from members of the police and professional practitioners with experience in dealing with the criminality. The game will be released in 2018.

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Our story


We’re driving through the autumn night on the dark streets of the city of Concepción in Chile. I look out the car window when the silhouette of what seems to be a little boy at the age of six or seven appears.

He’s standing alone in the yellow glare of a streetlight and he carries a small cloth sack on his back. It’s the year of 1986, in the middle of the Chilean dictatorship, and it’s the unknown beginning of what 25 years later would become Change Attitude.


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The driver stops the car and I step out to approach the little boy. I ask him about his name and why he’s out here alone in the middle of the night. Does he know where he’s living, is he lost? The boy tells me, with fear in his eyes; his name is Oscar and he doesn’t know why he’s out here all alone, and he doesn’t know where he lives.

I decide to take Oscar to a Catholic accommodation for boys, where he might get some rest during the few remaining hours of the night. I ask Oscar to climb in to the car when he bumps in to me and immediately ask for forgiveness; “Perdón, Perdón”. Those words, coming from Oscar, sounded as if he didn’t ask for forgiveness he bumped in to me, but for forgiveness that he ever existed at all.

We finally arrive at the boys shelter where a staff member first refuse to lend Oscar a bed. He later accepts to let Oscar in, but only after I promised to come pick him up in the morning. I return as I promised and I’ back on the stairs of the accommodation home as soon as the sun is up, knocking on the same heavy wooden door as last night. When the door is finally opened, I tell the man my why I’m there – to pick up Oscar. He tells me Oscar is gone and no one knows where.

I spend the next several days and nights driving through the streets of Concepción to look for Oscar, but he’s nowhere to be found. I failed to ever find him again, and I have never managed to figure out what happened to the one lonely boy named Oscar.

The reason for my visit to Chile was to photograph and tell the world about the abandoned children. Roaming through endless nights and violent streets of so many towns and cities all over Chile, these children are constantly subjected to sexualized violence, one the most horrible crimes an adult can commit against children.

The meeting with Oscar was so heartfelt, and touched the inner core of my soul on such a level it has never failed to leave or given me any kind of respite. Nor have I forgotten the other children, orphaned and vulnerable, that I have met on so many streets in so many cities all around the world working on my mission to touch the world with images of a childhood unthinkable to so many.

I’m convinced that art can be used as the light which to follow in the struggle for a world of zero tolerance for sexualized violence against children. Art is the strongest tool we can use to break the silence – and visualize – the cruelty committed to children every minute, every day all around the world. There are answers to the questions of change, but none of them bears the sound of silence.

I have sat to mission that I will never stop visualizing the issue of these brutal crimes committed against our children. How could I stand to look in to the eyes of my own children and grand children knowing I have done nothing to help building a world free from abuse and violence of any kind committed against them or any other children of the world?

I am absolutely convinced that art and culture is some of the strongest tools we have to break the silence, and to tell the world about the cruel crimes committed against children every minute, every hour, every day. Silence doesn’t change anything. I’m convinced there’s ways to change the world to a better place and to eradicate sexual violence against our children.

I see it as my duty, for as long as I live, to continue to tell the world about the crimes committed against children. It’s as simple as the fact that I could never live with myself if I did not do anything to help our children.

If I wish my own children to have a good childhood, I have to wish for all the other children around the world to have the same.

I founded Change Attitude in Sweden on a January morning in the year of 2011. The foundation’s mission is to use art and culture as tools to combat sexualized violence against children, and to create a world of zero tolerance for the criminality.

– Ulla Lemberg, founder of Change Attitude

Film, gaming, virtual reality and other modern cultural expressions has an outstanding ability to create commitment. Change Attitude offers an opportunity to mobilize this force and to contribute to the efforts of ending sexualized violence against children.

Invest in two hours for the children where we alternate some of our cultural projects with facts to give you both the knowledge and the tools to be able to help protect children from abuse in your professional environment as well as in your personal life. Ask us about it.

Film, gaming, virtual reality and other modern cultural expressions has an outstanding ability to create commitment. Change Attitude offers an opportunity to mobilize this force and to contribute to the efforts of ending sexualized violence against children.

Invest in two hours for the children where we alternate some of our cultural projects with facts to give you both the knowledge and the tools to be able to help protect children from abuse in your professional environment as well as in your personal life. Ask us about it.

Internet, globalization and technological advances available at all corners of the world entail perpetrators to find new ways to abuse children. Live streaming of sexual abuse is now a global established reality and it occurs without limitations to national borders or cultural differences. The UN 2030 Agenda for Sustainable Development is very clear. Target 16.2 states “End abuse, exploitation, trafficking and all forms of violence against and torture of children”.

And the Child Said is a new project from Change Attitude aiming to give children all around the world a friend of their own to help them learn about how to protect themselves against grooming and sexualized violence. The project will culminate in an online game where the animated child, Filuren, will be traveling around the world facing different aspects of the crime but always be the child with the abilities to avoid the dangers. We will also be introducing Filuren as a knowledgeable friend on various popular online platforms. And the Child Said will be funded by friends of Filuren.

And the Child Said is a new project from Change Attitude aiming to give children all around the world a friend of their own to help them learn about how to protect themselves against grooming and sexualized violence. The project will culminate in an online game where the animated child, Filuren, will be traveling around the world facing different aspects of the crime but always be the child with the abilities to avoid the dangers.We will also be introducing Filuren as a knowledgeable friend on various popular online platforms. And the Child Said will be funded by friends of Filuren.


See more of Filuren...

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CHANGE ATTITUDE is a religiously and politically independent foundation, based on the UN Convention on the Rights of the Child. Change Attitude operates globally through cultural expressions to visualize and highlight sexualized violence against children – to help build a world of zero tolerance against the criminality.

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Members of the board

• Joanna Lundquist, Working chairman and childrens rights attorney.
• Ulla Lemberg, Operations manager and founder.
• Nadia Dyberg, Journalist and documentary film maker.
• Rune Borg, Former chief of information at SEB, Skandia, Nobel Industries and Procordia Pharmacia.
• Sten Söderberg, Business advisor.
• Rune Struck, Journalist, editor and publisher of 40 years.
• Helena Riese Harstad, Attorney.

Bankgiro: 228-9726
Swish: 123 589 3623
Organization number/ID:  802426-6358